Privacy policy

Privacy Policy

Last updated: August 25, 2025

Beau Diamond (“we,” “us,” “our”) operates this store and website, including all related information, content, features, tools, products and services (the “Services”). We sell and ship within the United States only and this Privacy Policy applies to U.S. consumers. The Services are powered by Shopify. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy controls for privacy matters.

By using the Services, you acknowledge you have read and understand this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you. It does not include de-identified or aggregated information. We may collect the following categories (which align with U.S. state privacy laws):

  • Identifiers & Contact Details: name, email, phone, billing/shipping address.

  • Customer Records / Payment Info: order details, last four digits of payment card (full card data is handled by payment processors), transaction confirmations.

  • Commercial Information: products viewed, cart/wishlist, purchases/returns/exchanges.

  • Internet/Network Activity: device, browser, IP address, cookie IDs, pages viewed, links clicked, time/date stamps, referral URLs.

  • Geolocation (Approximate): derived from IP.

  • Inferences: preferences or interests inferred from browsing/purchase behavior.

  • Account Credentials: if you create an account (username, encrypted password, preferences).

  • Communications: messages you send us (support, order questions, reviews).

We do not intentionally collect government IDs, precise geolocation, or biometric data. In rare cases (e.g., fraud prevention), we may request additional verification consistent with law.

Sources of Personal Information

  • Directly from you (account creation, checkout, support).

  • Automatically (through cookies/pixels/SDKs when you use the Services).

  • Service providers & processors (Shopify, payments, fraud tools, fulfillment, analytics, marketing).

  • Business/marketing partners (advertising networks, social platforms).

How We Use Personal Information

  • Provide & Improve the Services: process orders/payments, fulfill and insure shipments (high-value jewelry), manage accounts, personalize content/recommendations, maintain safety and functionality.

  • Marketing & Advertising: send promos (email/SMS/postal), show ads on our site and others (including cross-context behavioral ads).

  • Security & Fraud Prevention: authenticate users, prevent, detect, and respond to security incidents and fraudulent/illegal activity.

  • Customer Support & Communications: respond to inquiries, service updates, transactional messages.

  • Legal/Compliance: comply with law, respond to lawful requests, enforce terms and policies.

How We Disclose Personal Information

We may disclose personal information to:

  • Service Providers/Processors: Shopify, payment processors, fraud/identity verification, hosting/cloud storage, analytics, email/SMS providers, customer support, fulfillment/shipping/insurance partners (e.g., FedEx, DHL, Malca-Amit or similar).

  • Business/Marketing Partners: advertising networks, social platforms (to measure performance and show relevant ads).

  • Affiliates: within our corporate family.

  • Legal/Compliance & Business Transactions: to comply with law, protect rights and safety, or in connection with mergers, acquisitions, or asset transfers.

  • With your direction or consent.

We do not sell personal information for money. We may “share” personal information (as defined under some state laws) for cross-context behavioral advertising via cookies/pixels (see “Your Privacy Choices”).

Relationship with Shopify

Our store is hosted on Shopify, which processes personal information to operate and improve the Services. Shopify may process data in the U.S. and other locations. To learn how Shopify handles your information (including privacy rights available through Shopify), visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to operate the site, remember preferences, analyze traffic, and deliver ads. You can manage cookies via your browser or device settings. Disabling cookies may affect site functionality. For details on Shopify cookies, see Shopify’s Cookie Policy.

We honor the Global Privacy Control (GPC) opt-out signal where required by law (e.g., California, Colorado). Apart from GPC, we do not respond to other “Do Not Track” signals at this time.

Notice at Collection (U.S. State Laws)

Category Examples Business Purposes Retention (typical) Sold? Shared for Cross-Context Behavioral Ads?
Identifiers & Contact name, email, address, phone, IP order processing, account, support, security order records ~7 years; logs up to 24 months No Limited (IP/cookie IDs via ads/analytics)
Customer Records / Payment order/payment details (not full card) process payments, prevent fraud, tax/audit ~7 years (tax/compliance) No No
Commercial Info products viewed/cart/purchases personalization, order history, analytics up to 7 years (orders); browsing up to 24 months No Yes (via ad pixels)
Internet/Network device, IP, cookie IDs, pages viewed site operation, analytics, security, ads up to 24 months No Yes
Geolocation (Approx.) city/region from IP localization, fraud prevention, analytics up to 24 months No Yes (indirectly via IP)
Inferences preferences, interest segments personalization, ads up to 24 months No Yes
Account Credentials username, encrypted password account access for life of account No No

We do not knowingly sell or share the personal information of consumers under 16.

Sensitive Personal Information

We do not use or disclose sensitive personal information to infer characteristics about you. If we need limited sensitive data for permitted business purposes (e.g., fraud/identity verification), we restrict use to those purposes allowed by law.

Retention

We retain personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. For example, order and transaction records are typically kept ~7 years for tax and accounting. Cookie-level analytics/ads data is typically retained up to 24 months.

Your Privacy Rights (U.S. State Laws)

Depending on your state, you may have rights to:

  • Know/Access the categories and specific pieces of personal information we collected about you.

  • Delete personal information, subject to legal exceptions.

  • Correct inaccurate personal information.

  • Opt Out of: (i) sale of personal information; (ii) sharing for cross-context behavioral advertising; and/or (iii) targeted advertising; (iv) certain profiling.

  • Portability of certain information.

  • Appeal a decision if we deny your request (VA/CO/CT, etc.).

  • Non-discrimination for exercising your rights.

How to Exercise

Email infobeaudiamond@gmail.com with subject line “Privacy Request” and tell us which right(s) you’re exercising. We may need to verify your identity. You may designate an authorized agent as permitted by law (we may require proof and direct verification).

Your Privacy Choices (Do Not Sell/Share/Targeted Ads)

Use the “Do Not Sell or Share My Personal Information” (or “Your Privacy Choices”) link in our footer or cookie banner to manage advertising cookies. If your browser sends a GPC signal, we will treat it as an opt-out for that browser/device (and, where feasible, your account).

Financial Incentive Disclosure (Email/SMS Sign-Up)

We may offer a discount or other perk (e.g., 10% off) if you sign up for our marketing emails/SMS. Participation is voluntary; you can withdraw anytime by unsubscribing or replying STOP to SMS. We estimate the value of your data to be reasonably related to the incentive (e.g., average discount offered and expected engagement). Categories involved may include identifiers (email/phone), commercial info, and preferences.

  • Emails: unsubscribe via the link in any marketing email.

  • SMS: reply STOP to opt out; HELP for help. Message/data rates may apply.

Children’s Privacy

Our Services are not directed to children. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us to delete it. We do not knowingly sell or share personal information of consumers under 16.

Security

We implement reasonable administrative, technical, and physical safeguards. No method of transmission or storage is completely secure, and we cannot guarantee perfect security. Do not use unsecure channels to send sensitive data.

Appeals

If we deny your privacy request and you reside in a state that grants an appeal right (e.g., VA/CO/CT), you may appeal by replying to our decision email with “Privacy Appeal.” If your appeal is denied, you may contact your state attorney general.

Nevada Notice

We do not sell personal information as defined under Nevada law. Nevada residents may submit a sale opt-out request to infobeaudiamond@gmail.com (should our practices change).

Third-Party Links & Social Features

Our Services may link to third-party sites or use social media features. Their privacy policies govern those services. We are not responsible for their practices.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. We will post updates here and revise the “Last updated” date.

Contact Us

Questions or privacy requests: infobeaudiamond@gmail.com
Beau Diamond
Miami, FL, United States